Kay Jewelers to sell ‘Plush’ puppies to raise funds for St. Jude

Kay Jewelers will be raising and donating funds this holiday season to aid children who suffer from cancer and other catastrophic diseases.

Kay is selling the latest addition to the St. Jude Plush Collection, “Graham,” a soft, huggable puppy. All profits from the sale of the plush puppy will be donated to St. Jude Children’s Research Hospital, Memphis, Tenn.

The Plush puppy retails for $9.99 and is available with any purchase at a Kay Jewelers store. A minimum of $4 from each sale will be donated to the hospital. The items are available through Dec. 24.

Last year, sales of the plush items at Kay Jewelers stores, along with corporate and employee donations, totaled more than $2 million. Kay, a division of Akron, Ohio-based Sterling Jewelers, has contributed more than $8 million to the hospital since partnering with it in 1999.

Graham is the eighth in a series of limited-edition St. Jude plush collectibles exclusive to Kay Jewelers. “Graham” dons winter apparel plus a signature ear tag and gift bag inspired by artwork created by St. Jude patients.

The funds raised from each plush puppy benefit St. Jude’s Thanks and Giving program—a coming together of celebrities, media, retail and corporate partners that asks the public to “give thanks for the healthy kids in their lives, and give to those who are not, with the hope that some day all children will be healthy.” The initiative was created in 2004 by St. Jude National Outreach Director Marlo Thomas and her siblings Terre and Tony Thomas, children of Danny Thomas. Funds raised by the campaign support the life-saving mission of St. Jude to find cures for catastrophically ill children. Customers nationwide are asked to help raise funds at participating retailers by adding a donation at check out or by purchasing specialty items to benefit St. Jude. Donations can also be made online at www.stjude.org, where a complete list of fund-raising partners is available, or by calling 1-800-4STJUDE.

“This is clearly a company with a conscience,” said John P. Moses, chief executive officer of ALSAC, the fund-raising organization of St. Jude. “Their support of St. Jude at every level — from corporate leadership to store managers and their teams — demonstrates their commitment to the dream of St. Jude founder Danny Thomas that ‘no child should die in the dawn of life.’ We are very grateful for their commitment to our mission.”

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays St. Jude for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, visit www.stjude.org.

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