At the Pro Football Hall of Fame, every induction now begins with Kay.

Kay Jewelers was named the official jeweler store of the NFL’s 50th anniversary Hall of Fame class and will provide inductees with a redesigned ring.

“We are honored to have been selected as the official jewelry store of the Pro Football Hall of Fame and are excited to present the enshrinement rings for the 50th anniversary and the Class of 2013,” said George Murray, senior vice president of marketing for Kay Jewelers, in a statement.

“In addition to celebrating the elite fraternity that these men are entering, we also wanted the ring design to reflect each enshrinee’s unique career through intricate detail and state-of-the-art craftsmanship,” Murray said.

This year’s class—which includes wide receiver Cris Carter, offensive linemen Larry Allen and Jonathan Ogden, defensive tackles Warren Sapp and Curley Culp, linebacker Dave Robinson, and head coach Bill Parcells—will be inducted during the 2013 Pro Football Hall of Fame Enshrinement Festival on Aug. 3 in Canton, Ohio.

During the upcoming NFL season, each inductee will receive his ring in a special ceremony held at the stadium of the team for which he played or coached.

JCK