The fashion designer entered into a licensing agreement with manufacturer Frederick Goldman to create the line
Press gathered on June 4 at JCK LUXURY to witness the unveiling of the new Karl Lagerfeld wedding jewelry collection courtesy of Frederick Goldman. Sipping prosecco and munching on mini doughnuts, media learned about the collection that features three themes—Arch, Geometry, and Pyramid—that speak to recognizable looks in the Lagerfeld fashion portfolio. Pieces are made in 18k gold and platinum, will ship to retailers in the fall, and feature 33 engagement ring SKUs with matching bands, all made in yellow or white gold (no rose) because Lagerfeld feels those colors better complement the aesthetics. Retail prices start at $1,000 in gold.
Frederick Goldman CEO Jonathan Goldman was on hand for the event, expressing pride in the partnership as a great opportunity to reach the millennial consumer. “The pieces have real feeling and are not bling-bling,” he explained.
The motifs, meanwhile, fill a white space in the wedding jewelry arena because of their contemporary styling and the fact that they are borrowed directly from Lagerfeld’s fashion DNA. Arch is inspired by Parisian architecture (Lagerfeld is based in Paris), Geometry features knife-edge elements and recognizable silhouettes already in play in Lagerfeld’s clothing collections, and Pyramid uses the pointed symbol also frequently seen in Lagerfeld designs.
Frederick Goldman is licensed to distribute the collection in U.S., Canada, Australia, and the U.K., and will introduce complementary jewelry styles such as necklaces and earrings for spring 2017. Goldman declined to state the buy-in amount for retailers.
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