Kameleon Takes New Mascot on Road Trip; De Beers Launches Bridal App; Arch Crown Offers New Promotional Tags in This Week’s Supplier News

Kameleon Uses Facebook to Document New Mascot’s Journey to JCK Las Vegas

Princess Pops-a-lot visits VirginiaVisitors to JCK Las Vegas will have the pleasure of meeting Princess Popsalot, Kameleon Jewelry’s new chameleon puppet mascot. Fans of the jewelry brand can follow the puppet’s journey from her home base in Dartmouth, Nova Scotia, all the way to Las Vegas for the 2012 JCK show.

As Princess Popsalot travels from the east coast of Canada to Las Vegas, Kameleon will post travel photos to its Facebook page. Kameleon Jewelry president Robert Smith is excited about this new addition to the team: “Having the [Facebook] fans suggest names for the mascot really gave them the feeling of being a part of the fun. With a name like Princess Popsalot, how can you not smile? She is a great addition to the Kameleon Jewelry team, and we look forward to sending her on more adventures in the future.”

To follow Princess Popsalot’s journey to JCK, visit Kameleon on Facebook.

De Beers Launches App for iPad and iPhone

On April 18, De Beers Diamond Jewellers launched its new bridal application for iPhone and iPad. The app, available in De Beers iPhone bridal appfive languages, features images and information about the company’s engagement rings and bridal jewelry. The free mobile application helps users discover the right diamond jewelry for the most important moments of their lives, pairing De Beers engagement rings with matching wedding bands and suggesting bridal jewelry as well.

“It is a truly immersive experience that brings our engagement rings and bridal jewelry to light, with beautiful images and bespoke content from diamond jewelry experts. We see it as the definitive diamond wedding jewelry information resource, expressing our role as the diamond mentor for consumers,” says François Delage, CEO of De Beers.

Search “De Beers Bridal” on your iPhone or iPad to download the new app.

Arch Crown Offering New Promotional Tags

Arch Crown is now offering a new selection of promotional tags and labels, designed to stimulate sales. Available in a variety of colors and pre-printed options, the tags are made to be displayed in jewelry showcases and can be die-cut to fit ring trays. With information such as metal type and sale price displayed prominently, the purpose of the tags is to turn browsers into buyers.

To see Arch Crown’s selection of tags and labels, visit its Featured Showroom on JCK Marketplace.


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JCK Contributing Editor

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