JVC Releases Gold and Silver Jewelry Guide

The Jewelers Vigilance Committee has released a new publication, “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry.” 

The Guide was developed to provide the trade with a clear explanation of the legal standards that govern the manufacture, sale, and advertising of gold and silver industry products and can help the trade to provide clear, accurate information to consumers.

Jewelers using new technologies to create new combinations and alloys of gold, silver as well as gold and other gold plated products must follow existing legal standards. Adhering to these standards can ensure legal compliance and consumer confidence. 

The publication includes JVC’s interpretation of the following governing standards:
• The National Gold and Silver Stamping Act
• The Federal Trade Commission Guides for Jewelry, Precious Metal and Pewter   
• Voluntary Product Standard (VPS) PS 68-76, reflects the accepted trade practice in the marking of articles made only of silver in combination with gold, either visually distinguished or not, and includes articles where the gold fully covers the base.

The Guide also contains information that jewelry manufacturers must be familiar with and follow, including:

• When and how to stamp gold and silver
• Gold: What is a gold alloy? Mechanical application of gold – gold filled, rolled gold plate and gold overlay; gold sheathing; Vermeil and combination gold and silver.
• Silver: What is solid silver? Coin silver; silver coated or silver-plate and alternative metals.
JVC’s Guide contains a gold stamping law chart, including plating thickness.

 “Jewelry companies that refer to JVC’s new publication for guidance can help to ensure legal compliance and bolster consumer confidence,” said Cecilia L. Gardner, JVC’s president, chief executive officer, and general counsel.

The Richline Group provided the grant to publish the guide.

JVC members will receive a copy of the new precious metals publication with their renewal membership packets. Jo-Ann Sperano, JVC’s paralegal/mediator and precious metals industry expert, will be available to answer questions and to review “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry” at

JVC’s booth, #2300, at the JA/NY Show, Jacob Javits Convention Center, Jan. 19. Industry members can stop by the booth or email Ms. Sperano at joann@jvclegal.org  to set up an appointment to discuss precious metals questions or to order multiple copies of JVC’s new publication. 

“The Essential Guide to the U.S. Trade in Gold and Silver Jewelry” is posted on JVC’s Web site., at www.jvclegal.org.