The Jewelers Vigilance Committee has released, “The Essential Guide to Advertising Law,” a comprehensive overview of the regulations pertaining to the advertising of fine jewelry. The volume includes basic rules, Federal Trade Commission guidelines, and price advertising.

“JVC’s new advertising law guide was developed specifically for jewelry retailers, manufacturers, wholesalers, designers, and others in the fine jewelry field,” said Cecilia L. Gardner, JVC’s president, chief executive officer, and general counsel. “In today’s uncertain economy, all jewelers must be particularly vigilant about following the laws pertaining to the manufacture, sale and advertising of fine jewelry.”

The publication explains the rules and regulations that apply to jewelers’ businesses, including important information about advertising on the Internet, ‘green’ and Fair Trade and ethical conduct claims. It also contains information on advertising on the Internet, green, Fair Trade and ethical conduct claims, and liability and enforcement.

Comments Regina, Leadem, VP sales, GE Money: “The GE Money team is proud to sponsor ’The Essential Guide to Advertising Law’” and to continue to support JVC’s good work to educate the jewelry industry about legal compliance regulations pertaining to their businesses. GE Money encourages all fine jewelers to utilize JVC’s legal compliance products and services.” available from JVC.”

JVC members can purchase “The Essential Guide to Advertising Law” for $14.95; non-members can purchase it for $29.95 at www.jvclegal.org.

JCK