JVC Marketing Director Amy Greenbaum Dies

Amy Greenbaum, longtime managing director of marketing and development for the Jewelers Vigilance Committee, died on Oct. 20 after a 15-year battle with cancer. 

“Amy’s impact at the JVC will be felt for years to come,” executive director Cecilia Gardner said in an email. “JVC’s annual campaign and luncheon is a success today because of the  templates she invented and institutionalized. JVC will always be the better for her 10 years with us.”

Prior to joining JVC in 2002, Greenbaum had her own marketing firm, and launched campaigns for large pharmaceutical companies and major corporations, including Sony.

Donations can be made in her name to Fred’s Team, which raises money for research at Memorial Sloan-Kettering Cancer Center, and the ASPCA

She is survived by her husband, Neal Kushner.

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JCK News Director