New York brand Judith Ripka is planning to open a new store in Westchester in June. It will be the company’s first store to open in more than 10 years, and the first since it was acquired by Xcel Brands in 2014.
The new boutique, located in The Westchester—a shopping mall at 125 Westchester Ave. in White Plains, N.Y.—will be 1,200 square feet worth of space dedicated to Judith Ripka’s signature jewelry and watch collections.
“We are looking forward to Judith Ripka’s opening in The Westchester. The White Plains and surrounding communities have such an artistic flair and appreciation for luxury, both of which we are delighted to be part of,” said Bob D’Loren, chairman and CEO of Xcel Brands, in a statement. “We’ve been seeing considerable growth online from customers outside of the New York City area. To better serve our customers, we expect to continue expanding our physical presence.”
The store is an effort on the part of the company to reinvent the brand and introduce it to today’s audience. The new Judith Ripka boutique will be a mix of jewelry, art, and architecture. The design and decor will be more that of a gallery than of a traditional jewelry store, and will showcase items such as a marble chess set alongside modern art, all of which will be available for purchase.
Rotating exhibitions will feature different artists, the first of whom will be the fine art photographer Laurent Elie Badessi, whose work was most recently shown at the National Portrait Gallery in London.
Judith Ripka, which was founded in 1977, had previously shut down its retail operations when it was acquired by Xcel.
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