Jewelry Television re-launched its Titanic Jewelry Collection this weekend to coincide with the 100th anniversary of the ship’s voyage.

In January, when the company first showcased the collection, inspired by the styles worn by elite passengers on the ship, the entire inventory sold out within less than an hour. This weekend, the company saw a 250 percent increase in new customers from the expected show plan.

“The public’s interest and fascination with this historical occurrence was demonstrated with our initial offering of the Titanic Jewelry Collection selling out in less than an hour,” Kris Kulesza, vice president of merchandising for JTV, said in a statement.  “We wanted to bring the collection back during April to commemorate the anniversary of the ship’s maiden voyage as well as honor and celebrate the fashion and style of the iconic women on board the Titanic.”

JCK