JTV Faces Second Lawsuit

A second false advertising lawsuit has been filed against Jewelry Television, the Knoxville News Sentinel reports.

Theresa and Gary Hurd of Kodak, Tenn., filed suit June 5 in Knox County Circuit Court claiming the shopping network “fraudulently advertised and misrepresented” the gemstone andesine-labradorite as being “highly coveted” and “extremely rare,” the newspaper reports.

The suit claims the Hurds actually received a “low-cost yellow or colorless” stone that had been given a “face lift,” the newspaper reports. The lawsuits seeks in excess of $5 million and class-action status.

This is the second lawsuit filed against the Knoxville, Tenn.-based television and Internet retailer of gemstones and jewelry.

On May 23, Marliese Weed U.S. District Court in San Diego, Calif., filed a lawsuit against the company, accusing it of false advertising.

Weed claims that Jewelry Television sold gemstones described as rare and expensive red or green andesine labradorites. She said the items were actually colorless or yellow common feldspar that had been chemically treated.

The lawsuit is seeking class-action status.

Jewelry Television acknowledged that it has discovered one of its sources for the gemstone that treated the stone. The company reportedly said it shared that information with its customers and feels it acted responsibly.