JSA Offering Reward for Tip That Solves Guthrie Case

By Rob Bates | February 13, 2026

As the search for Nancy Guthrie enters its third week, the Jewelers’ Security Alliance (JSA) is offering a reward of up to $10,000 for any information that leads to the capture of her kidnapper.

Guthrie, the 84-year-old mother of Today show coanchor Samantha Guthrie, was last seen the evening of Jan. 31, at her home in the Tucson area. She was reported missing when she didn’t show up for church on Feb. 1.

JSA’s weekly crime alert issued on Feb. 12 cited the Guthrie family’s “ties to the jewelry industry” as the group’s reason for offering the bounty, which comes on the heels of the FBI boosting its reward to $100,000 for information that solves the high-profile case.

Annie Guthrie, Savannah’s sister, is a jeweler and the author of the book Instant Gratification Jewelry. She and her husband were reportedly the last people to see Nancy Guthrie before she disappeared.

JSA notes that the abduction occurred during the opening days of Tucson’s annual gem and jewelry shows. Over 100,000 people, mostly from the trade, are visiting the city for the Jan. 28–Feb. 16 events, and one of those attendees may have witnessed something that helps crack the case.

In the crime alert JSA asks anyone who thinks they have information about the individual in the FBI-circulated photo (above) or any other information related to the crime to contact crimetips@jewelerssecurity.org or 212-687-0328. All queries will be kept confidential.

JSA also asks Tucson show attendees to “forward this alert to your friends and counterparts overseas who may have attended the show.”

The FBI believes the masked suspect, whose image was captured on Guthrie’s doorbell camera, is a male, approximately 5-foot-9 to 5-foot-10 tall, with an average build. The video shows him wearing a black, 25-liter Ozark Trail Hiker knapsack.

Guthrie is described as 5 feet 4 inches tall, about 150 pounds, with brown hair and blue eyes. More information can be seen on the FBI’s “missing person” poster.

JSA declined further comment.

(Photo courtesy of the FBI)