J.R. Dunn Promotes Pet Adoptions With an Online Photo Contest

The winner will receive an adorable Dog Fever ring

Fine jewelry retailer J.R. Dunn loves its dogs. 

The Lighthouse Point, Fla., store, which has lent a hand with pet adoption campaigns in collaborations with the local Humane Society in recent years, launched an online promotion last week—the DOGgone Photo contest—in celebration of National Dog Day. 

Co-owner Sean Dunn says the idea for the contest stemmed from the store’s latest community-minded social media push. On the store’s Facebook page, “We’ve been able to find homes for 40 harder-to-adopt dogs and cats by promoting their pictures and bios,” he says. “As jewelers, it’s always hard to figure out what you should be doing on social, but this has received amazing feedback.”

Since October 2015, J.R. Dunn Jewelers has been paying the adoption fee for one domestic animal per week for adopters. The program, according to Dunn, has placed more than 40 dogs and cats in homes to live as part of a family.

The DOGgone Photo contest asks followers to upload their best pet dog photo on the store’s website (the contest runs through Sept. 26). The winner will be drawn randomly and awarded an adorable Doggie Hug ring from Dog Fever—a collection that made a big splash at this year’s JCK Las Vegas show (below, see Gemologue jewelry blogger Liza Urla sporting a few at the trade show).

Blogger Liza Urla with Dog Fever rings (photo courtesy of Gemologue)

The Italian-made breed-specific rings come in all-sterling silver or sterling silver and enamel and start at $360.  

Co-owners Jim and Ann Marie Dunn have been working with the Humane Society of Broward County and its Diamond in the Ruff program since 2015.


“People are passionate about their pets, and we can’t wait to see the images that arrive, as well as hopefully help make an impact on animal welfare,” says Sean. “I hope other businesses will hear about our involvement with the Humane Society of Broward County and choose to do good. Doing good feels good!”

(Photos courtesy of J.R. Dunn Jewelers)

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JCK Senior Editor

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