Youri Vaisse, a cofounder of the revived Oscar Massin brand, is joining John Hardy as vice president of growth.
In his new role, Vaisse will oversee scale efficiency in different channels and create and execute a strategy for aggressive growth.
Vaisse had been cofounder, chief operating officer, and vice president of e-commerce and omnichannel at Oscar Massin, the heritage brand recently revived by Luximpact.
Prior to that, he was e-commerce general manager for Madam Glam and e-commerce and marketing manager at Blackdivine, according to LinkedIn.
Over the summer, John Hardy appointed Jan-Patrick Schmitz, former head of Montblanc North America, as president and CEO. The brand is owned by L Catterton, which merged the North American operations of private equity firm Catterton with Groupe Arnault, LVMH chairman Bernard Arnault’s family holding company.
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