The company seeks additional locations in key luxury markets
John Hardy is opening its first U.S. stores in Houston and New York City.
A third is slated for early next year, but the location has not been determined, a spokesperson said. The company is also looking at additional locations with “premium locations in key luxury markets.”
The 1,000-square-foot John Hardy Houston boutique (shown above) will be located in Houston’s River Oaks district. It will open in September.
The 1,200-square-foot New York City boutique, news of which broke in March, is located in the SoHo district at 118 Prince St., in a landmark building that dates to the early 1900s. It will open in November.
The move is part of what the company calls “a global transformation,” following its 2014 purchase by L Catterton and the appointment of Robert Hanson as CEO.
“The retail stores will really be a distinctive 3-D articulation of the brand’s powerful design, dramatic detail, and inspiring meaning,” said Hanson in a statement. “We also firmly believe that these boutiques will have a positive impact on the sales performance and productivity of our national and independent partners in the wholesale channel because they will increase brand awareness and engagement.”
(Image courtesy of John Hardy)