The company seeks additional locations in key luxury markets
John Hardy is opening its first U.S. stores in Houston and New York City.
A third is slated for early next year, but the location has not been determined, a spokesperson said. The company is also looking at additional locations with “premium locations in key luxury markets.”
The 1,000-square-foot John Hardy Houston boutique (shown above) will be located in Houston’s River Oaks district. It will open in September.
The 1,200-square-foot New York City boutique, news of which broke in March, is located in the SoHo district at 118 Prince St., in a landmark building that dates to the early 1900s. It will open in November.
The move is part of what the company calls “a global transformation,” following its 2014 purchase by L Catterton and the appointment of Robert Hanson as CEO.
“The retail stores will really be a distinctive 3-D articulation of the brand’s powerful design, dramatic detail, and inspiring meaning,” said Hanson in a statement. “We also firmly believe that these boutiques will have a positive impact on the sales performance and productivity of our national and independent partners in the wholesale channel because they will increase brand awareness and engagement.”
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