12 Jewels That Spark Joy



As a retailer, you may be in the midst of the holiday rush, or you may just be bracing for the inevitable 11th–hour shopper—depends on how well in advance your customers plan, really—but either way, you’ve probably given some thought to the best, most giftable items your store has in stock this year.

While every customer is different, each with their own budgets, tastes, and loved ones to buy for, there are a few general ideas that may appeal to all of them.

Alina Abegg Micro Alien hoop earrings
Micro Alien hoop earrings in 9k yellow gold with green Mars Attacks enamel, €1,310 ($1,454); Alina Abegg
Ananya Celeste earring jackets
Celeste earring jackets in 18k white gold with pearls, 2.76 cts. t.w. pink tourmaline cabochons, 0.37 ct. t.w. pink sapphires, and 0.92 ct. t.w. diamonds, price on request; Ananya
JS Noor aquamarine briolette earrings
Earrings in 18k yellow gold with aquamarine briolettes, price on request; JS Noor
Brent Neale Magic Mushroom earrings
Magic Mushroom earrings in 18k yellow gold with reconstituted coral and moonstone inlay and 0.13 cts. t.w. diamonds, $9,550; Brent Neale

Those in the market for gifts for millennials and Gen Zers might find the perfect fit in a collection of fashion-forward earrings, think studs with a whimsical twist, huggies strung with dangling charms, and classic, never-fail hoops of all sizes.

Pamela Zamore multi-star diamond pendant
Multi-star pendant in 18k yellow gold with 0.06 ct. t.w. diamonds, $3,900; Pamela Zamore
Andrea Fohrman crescent enamel pendant
Crescent pendant in 18k yellow gold with enamel and 0.25 ct. t.w. diamonds, $6,450; Andrea Fohrman
Ariel Gordon Imperial Disc pendant
Imperial Disc pendant necklace in 14k yellow gold with 0.03 ct. t.w. diamonds, $1,525; Ariel Gordon

A sentimental choice remains the pendant, with a more current vibe looking like a medallion or some form of initial style, though your mileage will vary depending on customer segment, particularly where the initials are concerned.

Martha Seely Lyra collection earrings
Lyra interchangeable earring ensemble in sterling silver and yellow gold with blue topaz and diamonds, price on request; Martha Seely
Alex Sepkus ring
Perelandra ring in 18k yellow gold with paraiba tourmaline and diamonds, $2,690; Alex Šepkus

Steering your shoppers in the direction of “in style, but classic,” will ensure a successful choice for their giftees that will be worn well beyond 2020 (and even if it isn’t, styles always come back again, don’t they?).

Anthony Lent fire opal Muse ring
Muse ring in yellow gold with fire opal and diamonds, price on request; Anthony Lent
Petra Class sapphire cuff bracelet
Cuff bracelet in 18k and 22k yellow gold with 18 cts. t.w. sapphires, $25,300; Petra Class

And then, of course, there are my favorite kind of holiday purchases that I recall as a retailer—the extravagant ones that I like to imagine someone unwrapping on Christmas morning (we really should require they record or photograph a reaction so we can all enjoy it, shouldn’t we?). These are your one-of-a-kind, high-carat, rare gemstone, and painstakingly handcrafted pieces. All too good to resist (if they’re in the budget, that is).

At this point in the year you won’t be stocking too many new items, but odds are you have, if not these exact jewels, similar styles in store. These are some of my favorite items that I truly feel spark joy and would make anyone a happy giftee this holiday season.

Top: Joy necklace in 18k yellow gold with 2.45 cts. t.w. tourmaline, sapphires, and rubies enclosed in a white sapphire Kaleidoscope shaker, $5,400; Moritz Glik + Atelier Paulin

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