Jewelry looks like it will be a top performing category this holiday, with sales projected to rise 7 percent, according to a new forecast by research firm IBISWorld.
“Americans are returning to the heart of the holidays, spending time and money on family, friends and loved ones that matter most,” the organization said in a statement. “The people that they do buy gifts for are likely to get more high-value gifts like electronics and jewelry.”
The organization predicted jewelry sales will hit about $5.6 billion, up from 2012’s $5.2 billion and 2011’s $4.9 billion.
Only one other category—toys, sporting goods, and hobby goods—was predicted to log higher growth, with a projected 7.6 percent increase.
Overall, though, the company foresees a “slow” holiday season this year, showing a tepid 3.4 percent growth in sales overall.Follow JCK on Instagram: @jckmagazine
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