Jewelry Web Sites Saw Healthy Growth

Unique visitors to jewelry, luxury goods, and accessories Web sites in the U.S. grew by 3 percent in February compared to January, according to ComScore Media Matrix.

The performance for these Web sites was good enough to place ninth among categories tracked by the Reston, Va.-based company, which measures digital data. These sites recorded 17.16 million unique users for February.

A total of 185 million unique users were recorded at Web sites in February, according to ComScore Media Matrix, which is flat when compared to January figures. This includes Web sites being viewed by people while at home, work, and at university locations.

The Top 10 gaining categories by percentage change in unique visitors in the U.S. month over month are as follows:

                                            Total Unique Visitors (000)

                                                    Jan-08          Feb-08        % Change

Total Internet: Total Audience       184,239         185,017            0

Taxes                                             23,336          31,380           34

Flowers/Gifts/Greetings                  36,178          42,489           17

e-cards                                          34,260          39,120           14

Car Rental                                        5,130           5,841           14

Politics                                          13,807          15,050             9

Auto – Manufacturer                      24,580          26,062             6

Business Finance – News/Research 58,540          61,871            6

Hotels/Resorts                                30,958          31,805            3

Jewelry/Luxury Goods/Accessories 16,713          17,166            3

General News                              104,929         106,899            2