Jewelry Really Is the Best Valentine’s Day Gift

I would like to believe—though I have not recently ventured to a shopping mall to confirm—that the days of department stores hawking lingerie as a Valentine’s Day “gift for her” are gone (or, at least, less common). Given today’s social climate, such a gift might feel suggestive and creepy, drawing the ire of potential customers.

That’s not to say consumers shouldn’t enjoy adorning themselves in whatever they feel like this coming holiday—whether a self gift or one from a lover, whatever’s cool with you—but you know what is arguably more sensual, less vexed, and more everlasting? Jewelry. I mean, obviously.

Prounis duster earrings
Five-diamond duster earrings in 22k yellow gold with sapphires and diamonds, $5,380; Prounis
Nora Kogan Ribbon ring
Ribbon ring in 14k yellow gold with sapphires and enamel, $2,730; Nora Kogan
Selin Kent Ersa bracelet
Ersa bracelet in 14k yellow gold with 0.15 ct. pear-shape and 0.1 ct. round diamond, $1,250; Selin Kent
Pamela Zamore Long Star and Stone pendant
Long Star and Stone pendant in 18k yellow gold with 0.12 ct. t.w. emeralds, $2,150; Pamela Zamore

Jewelry can be supremely sexy. It’s the way a thin, sparkling chain glistens against the skin. Or how a pair of long earrings brings your eyes to the neck as they swing—some so long they brush the tops of the shoulders. A diamond ring that is worn with so much love, a bracelet bearing the initial of a loved one (or oneself). And it doesn’t have to be sexy in the way that is overtly so, not necessarily in the vein that is often advertised to us. Maybe a shopper buys it for a significant other because they imagine they’ll like the way it looks on them, but maybe a customer buys it for herself because of how it makes her feel when she wears it—beautiful, cool, and yes, even sexy.

Sofia Zakia Pleiades ring
Pleiades ring in 14k yellow gold with 0.4 ct. t.w. diamonds, $2,330; Sofia Zakia
Orolink drop earrings
Earrings in 14k white and rose gold with 2.78 cts. t.w. diamonds, $7,440; Orolink
Loriann Jewelry Crown ring
Crown ring in 14k yellow gold with green sapphires and diamonds, $900; Loriann Jewelry
M Spalten necklace
Mini Starburst necklace in 14k white and rose gold with moonstone and diamonds, $4,400; M. Spalten
Ri Noor Ice Drops earrings
Ice Drops earrings in 18k white gold with opal, blue sapphires, and diamonds, $7,957; Ri Noor

So, in between the selections of lovey sweetheart jewelry that is no doubt a big focus this time of year, styles like these will win big as a gift or self purchase, whether or not they are accompanied by something lacy. When jewels look this good, though, who cares about anything else?

Top: Dancing Reverse necklace in 18k yellow gold, price on request; Nanis Italian Jewels

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JCK Contributing Editor

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