Jewelry Television announced a partnership with GSN Digital, the interactive division of Game Show Network, to run sponsored game contests and sweepstakes on gsn.com.
From Nov. 14– 20, GSN will feature Jewelry Television as its premier sponsor for “Diamond Week.” GSN players can enter daily sweepstakes and auctions and compete in a week-long “Bejeweled 2” tournament for a chance to win jewelry prizes from JTV, including necklaces, earrings, and bracelets.
“JTV customers are predominately female and many enjoy playing casual games online,” said Brian Wilhelm, director of online marketing at JTV, in a statement. “GSN.com’s demographic closely mirrors ours so it is a natural fit.”
Jewelry Television will provide additional product discounts to GSN customers who make purchases on JTV.com. GSN will run another Jewelry Week featuring JTV prize events in December.
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