Tired of Trunk Shows? Try a “Jewelry Styling” Event



Last week, jewelry designer Alexis Kletjian, who also owns a jewelry gallery boutique, teamed up with fellow Kennett Square, Pa., business Unionville Saddle on a collaborative fashion and jewelry styling event. Called “Golden Hour: A Night of Fall Transition,” the celebration gathered the area’s most fashionable shoppers—Kletjian’s jewelry-loving clients and those who flock to Unionville Saddle to work with owner David Ferron on bespoke special-occasion gowns, made-to-measure shirts and suiting, and superchic handmade knits.

“I was inspired to collaborate with Ferron out of my clients’ needs to have the right blouses and dresses to wear with the jewelry they have already invested in,” says Kletjian. “It couldn’t have been more perfect to work with someone who cares as much as I do about the smallest of details.”

It was a festive evening centered on the latest necklines, hemlines, and the kinds of silhouettes and fabrics that look best when decorated with a thoughtfully layered selection of necklaces, earrings, and bracelets that can take you from day to night and more.

Golden Hour Alexis Kletjian jewelry event invite
The invitation presented the event as an opportunity for collectors to bring their jewelry and favorite garments for on-site styling advice or to get ideas for commissioning a brand-new ensemble or jewel (photo: George Rose).

Ferron created a fall lookbook in conjunction with the event; he and Kletjian relied on these images to create promotional assets for it. “We shared the images via Facebook, Instagram, and in Instagram stories,” says Kletjian. “We mailed printed invitations to a select few, emailed our databases, and passed out flyers to clients who came into our stores ahead of the event.”

David Ferron and Alexis Kletjian portrait
Co-creatives David Ferron and Alexis Kletjian, pictured outside the Golden Hour event’s location, Unionville Saddle. Kletjian is wearing her own jewels and a custom dress by Ferron (photo: George Rose)

More than 50 guests attended the event, where they received on-site styling advice from wardrobe consultant Suzie Gaffney and had the opportunity to try on Kletjian’s signature pieces, including the pendant shown below.

Alexis Kletjian aquaprase pendant
Aquaprase pendant by Alexis Kletjian (photo: George Rose)

Kletjian has a keen eye for antique jewels and carries a hand-picked selection in her gallery. These were on offer at the Golden Hour event…

Alexis Kletjian golden hour event candid
A Golden Hour attendee models a selection of vintage jewels typical of those carried in Kletjian’s gallery (photo courtesy of Alexis Kletjian)

…as were other designers that Kletjian carries in the gallery.

Alexis Kletjian David Ferron event jewelry still life
The turquoise earrings in this photo are by designer Estyn Hulbert  (photo: George Rose).           

To be clear, this wasn’t, in Kletjian’s words, a selling event. “It was an opportunity to have a discussion about fashion and jewelry and how our clients feel about what they own and how they can wear it,” she says. “People love to share their stories about their favorite pieces, and I love to listen. Listening is the key to selling [in the moment] and down the road.”

 

Alexis Kletjian David Ferron Golden Hour event candids and jewelry
Scenes from the Golden Hour event, from Kletjian’s signature shield pendants against a perfect-for-fall dress fabric and a display of pearl drop pendants by jewelry designer Mimi Favre (photos: George Rose)
Golden Hour event food and wine
The Golden Hour event was complemented by local wine from Chaddsford Winery and nibbles provided by Catherine’s Restaurant (photo: George Rose).

“I am often told that people feel intimidated to come into my gallery,” says Kletjian. “Being in a casual environment [like the Golden Hour event] breaks down barriers. At the end of the day, I’m just a girl who loves jewelry and is passionate about finding the right homes for the pieces I create and the designers I carry.”

Top: A shot from the Golden Hour–themed lookbook, showcasing a knit halter by David Ferron and earrings with prehnite and diamonds in 18k yellow gold by Alexis Kletjian (photo: George Rose)

All That Glitters writer