Jovella 2008, the international jewelry exhibition in Tel Aviv, being held on July 1-3, will include a seminar on forecasting trends in the jewelry industry, by Paola De Luca and Paolo Novembri of the TJF Group.

The seminar, which will be open to international jewelry manufacturers, designers, and wholesalers, will be held on July 2 at 5 p.m. at the Tel Aviv Fairgrounds. De Luca, creative director and co-founder of TJF, and Novembri, chief executive officer, have entitled their presentation: “Jewelry Directions – Seasons 2009.”

 “They are in great demand and this is their first visit to Israel. I am certain that the Israeli diamond and jewelry industries will benefit from their presentation,” said Eli Avidar, Managing Director of the IDI Group of Companies, a key sponsors of Jovella

The TJF Group (Trends Jewellery Forecasting) is a full-service organization serving the international jewelry and watch industry. TJF is known as the publisher of the TJF Trendbook, which forecasts consumer trends for the jewelry industry 15 months in advance of the season. The company publishes TJF magazine, and organizes educational seminars, conferences, and events. This is in addition to providing consulting, design, product development, and branding services to the jewelry industry worldwide. Based in Arezzo, Italy, the company maintains offices in Milan and agents in Antwerp, Mumbai, Los Angeles, and Hong Kong.

De Luca started her designing career at Fendi jewelry and watches, moving to Uno a Erre, where she served as design director and trend forecaster for ten years. During that time, Paola was invited to teach Trends Forecasting in Jewelry at Fashion Institute of Technology. She founded MPD Observatory Corp., attracting clients such as Ferragamo, Swarovski, Fossil-Giorgio Armani, and others. Paola co-founded TJF together with CRU Publishing in 2003. In addition to being Creative Director of TJF, she is chief forecaster as well as editorial director of TJF Magazine.

Novembri has more than 20 years of experience in the jewelry industry, working with US, European, and Asian markets. From 2000 to 2004 he was president and chief executive officer of Damiani USA and Director of International Development for Damiani Group worldwide. From 1993 to 2000, he served as president and CEO of Gori & Zucchi Inc., a wholly owned US subsidiary of Uno a Erre, and before that held various management positions with the company.

This is the first time that the IDI Group of Companies is a sponsor of Jovella, which is also being sponsored by the Israel Ministry of Industry, Trade & Labor’s Administration of Diamonds, Precious Stones & Jewelry, the Israel Jewelry Manufacturers Association, and the Israel Export & International Cooperation Institute. IDI is sponsoring this exhibition as part of its strategy of enhancing cooperation between the diamond and jewelry industries in Israel. The exhibition is being organized by the Stier Group.

JCK