The brand is collaborating with Leading Points—a consultancy that helps companies develop and implement comprehensive military programs—to offer benefits to individuals who have served (or are currently serving) in the U.S. armed forces.
Charles & Colvard is offering a 20 percent discount to veterans, service members, and military families on all Forever One moissanite jewelry purchased directly from its website, charlesandcolvard.com.
Military members can click on a “verify your military status” button—which asks for military status, branch of duty, and personal contact info—to start shopping the collection of rings on the website.
The Forever One collection includes both classic and trendy bridal engagement and band styles—all set with pristinely cut moissanite. Prices (prior to the discount) range from $629 to $2,699.
Charles & Colvard Forever One 2.9 cts. t.w. oval and trillion colorless moissanite three-stone engagement ring in 14k yellow gold, $2,699
“We recognize that the freedoms we have to innovate are largely in thanks to the brave service members and their families who make huge sacrifices every day to protect this country,” said Charles & Colvard president and CEO Suzanne Miglucci, in a statement.
“Putting together a special program for our military customers is one way we can give back and say thank you.”
Added Kevin Sullivan, president of Leading Points, in the same statement: “Charles & Colvard has a long-standing history with the military as being a brand of choice to celebrate key moments,” and added, “We are proud to partner with them to bring their high-quality jewelry and affordable pieces to members of the military.”
Top photo: an Army second lieutenant named Carly wearing a Charles & Colvard ring after her fiancé proposed (all images courtesy of Charles & Colvard)