Hundreds of bushfires have burnt more than 12 million acres of land in Australia since September, killing 24 people and more than 1 billion animals, according to the Huffington Post.
The fires, which rage across an area the size of Vermont and New Hampshire combined, are visible from space—and have left countless natural habitats decimated in their wake. Rain in recent days has slowed the spread, but the national disaster is far from over.
It would be tempting, especially being several thousand miles away from the disaster, to look away. But we’ve been heartened to see several jewelry brands raising money through sales, promotions, or making lump-sum donations (we’re highlighting these companies on our Instagram page today).
This is in no way a complete list of brands aiding the effort—just the ones I’ve been made aware of. If you know of other brands or retailers donating to Australia’s recovery initiatives, please email me at email@example.com (and thank you).
Pippa Small’s Kangaroo Pendant
Jewelry designer Pippa Small is donating 100% of proceeds from the sale of a $370 22k gold kangaroo pendant to WIRES, the largest wildlife rescue organization in Australia.
D2C jewelry brand Aurate is donating 50% of proceeds from all pieces to relief effort for the next 72 hours.
Holly Ryan Jewelry
The Australian jewelry designer announced on Instagram that her namesake brand has donated $10,174 to the Australian Red Cross.
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We are heartbroken by the devastation and loss from the unfolding bushfires that are ravaging our homeland. We will be donating a percentage of our profits this month directly to @nswrfs , and we will be donating a piece of fine jewelry as part of a Bushfire Appeal fundraiser, along with many other brands and creatives who will be donating products for the appeal, such as @31philliplim @dionlee @bassike @collinastrada @capbeautydaily @matinstudio @lesseofficial and many more. You can make a donation which will go to @nswrfs, that will then put you into the draw to win all donated products. We will post all the details for the appeal to our stories shortly, so please keep an eye out for more information on how to take part. In the meantime please donate to @nswrfs @wireswildliferescue @redcrossau @salvosau #australianbushfires Thank you to @alexandralosung for organizing the appeal. Image credit @dale_appleton
The Aussie fine jewelry brand is donating a percentage of its profits to the New South Wales Rural Fire Service and has donated a piece of jewelry as part of a Bushfire Appeal fundraiser.
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Through next Monday we will be donating 10% of sales to @wireswildliferescue and @redcrossau daily- i have tagged some other places to donate in this post including the very special @portmacquariekoalahospital love love love to you all. Love to Australia. Love to the people. Love to the animals. I have no words. Let’s just help in any way we can.
Through next Monday, Pamela Love will donate 10% of sales to WIRE and the Australian Red Cross.
Genevieve Lau Jewelry
The brand is donating 20% of all sales in January to relief organizations.
Ethical jewelry e-comm retailer Leismo Jewelry is donating 10% of all purchases on its site to WIRES until further notice.
Baby Anything Jewelry
The Australian brand is hosting a raffle on its Instagram—collecting $50 per ticket—for a 14k yellow gold eternity ring. All collected funds will be donated to WIRES.
Sarah & Sebastian Jewelry
The Australian jewelry brand has donated an unspecified amount of money on behalf of its “team and customers” to WIRES and the New South Wales Rural Fire Service.
The brand is donating 100% of sales from its $110 Aestas necklace to Australian nonprofits through Jan. 11. As of Sunday, it had already raised roughly $4,000.
The Australian brand donated a combined $33,734 to WIRES and the Australian Red Cross—an entire day’s sales for the company.
Hardy Brothers Jewellery
The Aussie jewelry and watch boutique donated two entire days of profits from all its stores to the cause.
Tucker James Designs
The Chicago-based jewelry brand is currently donating 30% of revenue from online purchases to the Australian charity of each shoppers’ choice.
If you’d like to make a personal donation, here are some organizations on the ground:
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