As JCOC.tv prepares for its Aug. 1 premiere, it is ready to accept video uploads from the industry.
“It’s TV on the Web and we are in the entertainment business,” says Liz Chatelain, president of the new Internet-based network. “JCOC.tv will be a constant PR machine for our industry, stimulating consumers to shop at retailers they learn about on the site and buy brands, products or services they may see on the site.”
JCOC.tv is a non-commercial site but promotes businesses in the industry. It is a part of The Jewelry Consumer Opinion Council, a research division of MVI Marketing Ltd., Paso Robles, Calif., with about 200,000 consumer panelists.
All gem, jewelry, and watch retailers, manufactures, and service providers, who want to promote themselves to consumers can upload their videos at JCOC.tv for free and are able to continue creating new videos for the site as often as they want. Companies who want maximum exposure during the JCOC.tv launch cycle, are requested to up-load their video before July 23.
Chatelain says that JCOC.tv is a cross between YouTube and TheKnot.com. Its goal is to entertain, educate, research, and stimulate the consumer to buy while creating a community for all consumers who are even the least bit interested in jewelry, gems, or watches.
“Their interest may be temporary i.e., needing an engagement ring now, or they may be lifelong enthusiasts,” Chatelain said. “They will find a friend and home at JCOC.tv.”
Video(s) may be entertaining, educational, commercial, interview style, special events, How-To, or just goofy in nature, as long as they are interesting, and fun to view and between one and 20 minutes. “For example, if you are hosting a special event – record it with a video camera and up-load it that same day for timely exposure,” Chatelain says.