Jewelry Ad Agency Wins Three Addy Awards

Fruchtman Marketing, a full-service advertising agency specializing in marketing for the fine jewelry industry, won one bronze and two silver Addys at the Advertising Club of Toledo’s annual Addy Awards Competition Feb. 23 at the Pinnacle in Maumee, Ohio.

The Toledo, Ohio–based agency won one silver Addy for its consumer/trade campaign “I’m So Over Heavy Metal,” created for Palladium Alliance International, sponsored by Stillwater Mining Company in Stillwater, Montana. The campaign featured actresses Pamela Anderson, Kelly Osbourne, and Rose McGowan wearing and extolling the virtues of palladium jewelry.

The company’s second silver Addy was in the category of self-promotion for its rebranded stationery package. The bronze was awarded for a website redesign created for Bergstrom Jewelers in Minneapolis.