Jewelers of America has updated its Jewelry 101 sales training and orientation program to include an additional section on training from the Diamond Council of America.

Other topics covered include gemstones, gold, pearls, platinum, and diamonds, as well as a DVD with presentations by jewelry industry experts.

“Jewelers of America’s Jewelry 101 training program gives jewelry store owners and managers the benefits of a high-quality in-store or at-home orientation and training course without the high cost,” said David Peters, Jewelers of America’s director of education and industry relations, in a statement. “It is the perfect addition to any jewelry firm to train new employees or enhance staff sales presentations.”

To purchase the complete program for $69.95, visit JA’s website. (JA Members receive a discounted price of $49.95.)

JCK