The organization has undertaken nationwide public relations and marketing activities to promote fine jewelry this holiday season

Jewelers of America (JA) has been busy promoting fine jewelry and jewelers throughout the United States this holiday season.

The organization’s PR blitz has included digital advertising, email blasts to consumers, holiday gift guides, social media campaigns, and television appearances.

On Nov. 29, Amanda Gizzi, JA director of public relations and events, appeared on 30 morning shows nationwide to showcase holiday gift ideas. Gizzi (pictured) highlighted JA members’ jewelry and reiterated the importance of shopping with a reputable jeweler.

Among the members who were showcased during the segments: Alex Woo, Claudia Endler, Coomi, Diamond Empowerment Fund, Diamonds Unleashed, Gumuchian, Korite, Lashbrook, Lika Behar, Meghna Jewels, Meredith Marks, and Sandy Leong.

“Jewelers of America is heavily focused on increasing consumer excitement for buying fine jewelry, and our holiday promotions are putting jewelry in the spotlight as a top gift along with spotlighting our members’ stores as gift-giving destinations,” Gizzi said a statement.

(Photo courtesy of Jewelers of America)

JCK