![](https://www.jckonline.com/wp-content/uploads/sites/default/files/legacy/photo/139/139820-Jewelers_of_America_Logo_15.jpg)
![Jewelers of America Logo Jewelers of America](/photo/139/139820-Jewelers_of_America_Logo.jpg)
Tru® will broker, on behalf of each JA member, the best rates with the most reputable credit card, check and gift card processors. Among Tru’s cost-saving benefits are:
- The guaranteed lowest rate on credit card processing: Tru will beat every competitor’s price
- No cost to get started: members will not be charged any set-up, application or reprogramming fees
- Free check guarantee/conversion terminal and credit card processing software: there is no cost to upgrade credit card and check processing systems
Tru® services also help members reinforce their customers’ satisfaction by:
- Connecting transactions to charity: every credit transaction results in a 1.5 cent contribution to Jewelers for Children.
- Increasing customers’ payment options: all major and private-label credit cards are accepted
- Offering custom gift cards: gift cards give indecisive customers another option, increasing sales
For more information, visit www.jewelers.org.
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine