Jewelers of America Offers Payment Processing Services to Members

Jewelers of AmericaJewelers of America announced Friday a new partnership with Tru®, a consulting firm specializing in payment processing.

Tru® will broker, on behalf of each JA member, the best rates with the most reputable credit card, check and gift card processors. Among Tru’s cost-saving benefits are:

  • The guaranteed lowest rate on credit card processing: Tru will beat every competitor’s price
  • No cost to get started: members will not be charged any set-up, application or reprogramming fees
  • Free check guarantee/conversion terminal and credit card processing software: there is no cost to upgrade credit card and check processing systems

Tru® services also help members reinforce their customers’ satisfaction by:

  • Connecting transactions to charity: every credit transaction results in a 1.5 cent contribution to Jewelers for Children.
  • Increasing customers’ payment options: all major and private-label credit cards are accepted
  • Offering custom gift cards: gift cards give indecisive customers another option, increasing sales

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