Jewelers of America announced Friday a new partnership with Tru®, a consulting firm specializing in payment processing.

Tru® will broker, on behalf of each JA member, the best rates with the most reputable credit card, check and gift card processors. Among Tru’s cost-saving benefits are:

• The guaranteed lowest rate on credit card processing: Tru will beat every competitor’s price
• No cost to get started: members will not be charged any set-up, application or reprogramming fees
• Free check guarantee/conversion terminal and credit card processing software: there is no cost to upgrade credit card and check processing systems

Tru® services also help members reinforce their customers’ satisfaction by:

• Connecting transactions to charity: every credit transaction results in a 1.5 cent contribution to Jewelers for Children.
• Increasing customers’ payment options: all major and private-label credit cards are accepted
• Offering custom gift cards: gift cards give indecisive customers another option, increasing sales

For more information, visit www.jewelers.org.

JCK