Jewelers of America launched Wednesday a redesigned website at www.jewelers.org. The redesign was completed after an 11-month planning and development process which involved working with Night Writer Communications.
The website removes the separate (and hidden) Members-Only section of its former structure. Members and non-members can now easily view all benefits and services JA has to offer. Member-exclusive content, such as Responsible Gold guidance, can only be accessed by members who log-in.
The website features a new PR and Marketing center, a new "Education Resource Library" featuring free sales training articles, government and industry affairs updates and a new "Legislative Action Center" allowing members to easily contact elected officials on issues that affect their bottom line.
For more information, visit visit www.jewelers.org.