The organization will offer two days of seminars during the JA New York show later this month

Jewelers of America (JA) will host two days of free seminars during its New York show, July 24–25.

The education program, sponsored by Synchrony Financial, will feature nine information sessions. Topics include social media, marketing, and the evolving wedding market.

“Jewelers of America has listened to jewelers and crafted a program geared toward addressing their ‘up at night’ business concerns: from how to capture millennial consumers and improving margins to looking at the key questions they will need to ask—and answer—in order to succeed in this changing and challenging environment,” said JA director of public affairs and education Susan Posnock in a statement.

The full education schedule is available here.

(Photo by Thinkstock)

JCK