Jewelers Mutual Insurance announced Tuesday the launch of Jewelers Mutual Platinum Points, a program designed to award points to jewelers for every new Personal Lines Insurance contact they refer to Jewelers Mutual.

No purchase of insurance is necessary.

Upon receiving points, jewelers can redeem them by ordering from more than 44 million items, including gifts ranging from books and electronics to tickets and travel.

Platinum Points will not be available in Calif., Ga., Kan., Mass., Miss., Mont., N.M., N.Y., and S.C. because of state law.

For more information, visit www.JMPlatinumPoints.com.

JCK