Industry / Marketing

Jewelers Mutual Named Official Insurance of Milwaukee Bucks 


Jewelers Mutual Group has been named the official jewelry insurance of the Milwaukee Bucks.

This is the first time Jewelers Mutual, based in Neenah, Wis., has teamed with a professional sports franchise in its 108-year history—and quite likely the first time a sports team has chosen official jewelry insurance.

In a statement, Jewelers Mutual executive vice president Mike Alexander said that pairing with the basketball team was a “natural and exciting collaboration,” as both parties “have historic roots in Wisconsin and are passionate about the state in which we live, work, and play.”

Bucks chief business development and strategy officer Matt Pazaras agreed in the same statement that “this a natural relationship between two Wisconsin companies.”

As part of the collaboration’s launch, Jewelers Mutual has launched a digital valentine for Bucks fans to customize and send to their friends and family.

Last October, Jewelers Mutual announced it was acquiring Wexler Insurance Agency/IJB, one of the world’s largest jewelry insurance groups.

Top: A customizable digital valentine from Jewelers Mutual made for Milwaukee Bucks fans (image courtesy of Jewelers Mutual Group)

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By: Rob Bates

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