Jewelers Mutual Group (JM) has acquired EventGuard, an event insurance provider that was previously a division of the insurance company Indemn.

EventGuard offers insurance coverage for weddings and other events. JM Insurance Agency Partners will operate the program through insurance carrier Markel Group.

JM acquired the company as part of an effort to diversify its offerings into industries adjacent to jewelry.

No financial details were disclosed.

EventGuard, which debuted in 2021, is considered one of the first insurance programs to use generative artificial intelligence, and it helped make Indemn a leader in offering AI-powered insurance.

Jewelers Mutual has made a number of acquisitions of late, including Jewelry Insurance Brokerage of North America (JIBNA) and Jewellers Loop last year, and Union Life & Casualty in 2024.

Top: Jewelers Mutual’s headquarters in Neenah, Wis. (photo courtesy of Jewelers Mutual)

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