With more than 600 votes cast, exhibitors and buyers at The JCK Show ~ Las Vegas shunned the “old-time” legends in favor of modern-day diva Celine Dion, according to the results of an exhibitor-hosted contest. The trendy pop star captured approximately 52 percent of the vote, a landslide winner over Frank Sinatra (25 percent), Elvis (13 percent), Wayne Newton (6 percent), and Tom Jones (4 percent).
The voting was conducted as part of security solutions firm G4S International’s In Tune with Your Shipping Needs promotion at JCK. G4S International gave away 18 iPods every two hours, throughout the five-day show as well as grand prize VIP tickets to Celine Dion and LOVE.
G4S was on site as an official show contractor to provide insured parcel services directly from the show and trade show services in and out of the show for exhibitors.
“Now that G4S International has shown it’s in tune with jewelers’ needs, the plan for next year is to show we’re in touch as well by providing exhibitors and buyers with an opportunity for a free head and neck massage during the show,” said Mike Lazorchak, G4S International’s director of marketing and communications.
G4S International is a division of G4S plc, an international security solutions group, operating in more than 100 countries throughout the world and employing over 480,000 people.