Jewelers for Children’s Rings of Strength Event Goes Virtual

Charitable industry organization Jewelers for Children (JFC) has announced that it will hold a virtual edition of its popular Rings of Strength event during the upcoming  JCK Virtual show, taking place Aug. 11–14.

Collaborating with Charity Footprints, a popular virtual platform for nonprofits, JFC has designed the four-day event to allow participants to sign up and raise funds to help children in need while connecting through a fitness activity of their choice.

Fundraisers can run, walk, or ride a bike any distance and also walk their dog, mow the lawn, or simply take a neighborhood stroll. The option to link wearable trackers and smartwatches to the site will allow for all activity to be counted toward the goal of 6 million steps during the four-day event. Participants will have the ability to invite their friends, families, and coworkers to sponsor their activities to help raise funds for JFC’s charity partners.

“Rings of Strength is one of our largest and most popular events,” said Debra Puzio, JFC board chair, in a prepared statement. “While we’re not able to gather together in person this year, we’ll be able to connect through activity wherever we are, doing whatever makes us happy.”

She added, “The new site allows for all participants to share their activity and progress, including photos, with everyone else. A virtual event also exponentially expands the potential participants as anyone can now join in without having to attend a singular event in one location. With four days in which to participate, the event can fit into everyone’s schedule.”

Jewelers for Children was founded in 1999 by members of the U.S. jewelry industry with the mission of helping children in need. Since its inception, the group has donated nearly $57 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through charity partners St. Jude Children’s Research Hospital, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish America, and the National CASA/GAL Association. JFC also provides support to Make-A-Wish International and the Santa-America Fund.

Register for the virtual Rings of Strength event by visiting ringsofstrength.org.

Top: JFC Rings of Strength logo items (photo courtesy of Jewelers for Children)

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JCK Magazine Editor