Jewelers Support Survivors, Research For Breast Cancer Awareness Month


That pink ribbon says it all: Breast cancer is still a disease millions of women will battle in their lives, and awareness as well as efforts to raise money for research, treatment, and support continues to be paramount.

A wide array of jewelers and jewelry designers recently started or continue to support breast cancer research, offering specialty pieces that highlight their desire as individuals or companies to help with this fight, especially during October, which is National Breast Cancer Awareness month.

One example is David Yurman, which has partnered with the Breast Cancer Research Foundation (BCRF) for the past 14 years to raise funds for the organization. Yurman’s limited-edition collection of pink jewelry follows the classic ribbon motif and includes fine jewelry pieces that use the color pink to show support.

This year, David Yurman is donating 20% of the purchase price of each of its ribbon-motif pieces as well as 100% of net profits ($16 of the $20 purchase price) from its pink rubber cable bracelets to BCRF as a year-round effort to fundraise. Additionally, it is donating 20% of the purchase price on its wider BCRF assortment during October.

David Yurman ring
Among its fundraising gems for National Breast Cancer Awareness month, David Yurman is offering this chevron pinky ring ($3,950)  in 18k rose gold with pavé pink sapphires (photo courtesy of David Yurman).

“Since 2008, David Yurman has proudly partnered with BCRF, dedicating a limited-edition assortment of pink jewelry for the organization each year. Through the company’s BCRF collection and award, we hope to contribute to BCRF’s invaluable work to drive advancements in research and to find a cure for breast cancer,” says Rachel Goldflam, vice president of marketing and communications for the jeweler.

Here are other fundraising efforts that will support breast cancer research as well as its survivors with its jewelry in the month of October.

Lagos: The fine jewelry brand also partnered with BCRF for a special necklace designed to help people honor and remember those who are going through breast cancer as well as to support breast cancer research, the company said in a statement.

Each Lagos Maya heart necklace features a pink ceramic heart and the brand’s signature sterling silver Caviar beading. Through October, Lagos will donate 25% of each necklace sale to BCRF; the brand has donated nearly $50,000 to the organization since 2020.

Timex watch
Timex partnered with the Breast Cancer Research Foundation to create a collection of specialty watches that highlight breast cancer awareness, including this Q Timex x BCRF 36 mm stainless steel bracelet watch, $189 (photo courtesy of Timex). 

Timex: Timex is partnering with BCRF with a special-edition Timex x BCRF collection. It will donate 25% of sales from this collection, up to a total gift of $20,000. To date, Timex said in a statement that it has enabled 100 hours of breast cancer research through this partnership.

The Timex x BCRF collection features seven custom timepieces, each using the breast cancer ribbon on the dial as well as pink sweep hands or pink crystal indices. For example, the Timex x BCRF Legacy Boyfriend features a two-tone stainless steel bracelet with a pink dial.

Guess pink watches
These Sparking Pink collection watches are the fundraising partnership between Guess and the Get in Touch Foundation. The two watches are Sparkling ($135) and Sport ($125), designed to be stylish and to raise awareness for breast health (photo courtesy of Guess Watches). 

Guess Watches: Guess is supporting breast health education through its longtime partnership with the Get in Touch Foundation (GITF), a nonprofit that focuses on offering free and accessible information about breast health.

This year, Guess designed a capsule collection with two limited-edition watches (shown above). A portion of the proceeds for these pieces will go to the GITF to drive its mission, Guess said in a statement.

B Strong bracelet
The commemorative BFF bracelet is pink and silver, the signature colors of breast cancer awareness. The bracelet ($68) is available as long as inventory lasts (photo courtesy of Baribault Jewelers). 

Baribault Jewelers: The Connecticut-based jeweler is offering a limited-edition Power to the B pink design to benefit the Breast Friends Fund, a nonprofit dedicated to the research and treatment of metastatic breast cancer, the jeweler said in a statement.

The family-owned business also is holding a special shopping event on Oct. 13 to raise money for the fund as well as offering its Power to B pink-and-silver bracelet (shown above), which is for sale until inventory runs out, it said.

Suzy Levian Earring
Suzy Levian is raising funds for three breast cancer–related organizations through the sale of items such as these sterling silver earrings ($1,166), with pink sapphire and lab-created white sapphire flowers (photo courtesy of Suzy Levian).

Suzy Levian: The longtime jeweler is partnering to support women who have been diagnosed with breast cancer through a special jewelry collection and an awareness month page on her website. A portion of the proceeds from each sale will be donated to three research foundations: National Breast Cancer Foundation, Susan G. Komen Race for the Cure, and the Breast Cancer Research Foundation.

The collection features new pink-and-white jewels by Levian, who says she created the jewelry featuring gems such as pink sapphires to let women and men show their support to those with breast cancer as well as camaraderie. Each ring in the collection also features a signature hidden diamond within the band, “symbolizing one’s inner strength,” the jeweler said in a statement.

Kay Jewelers
Kay Jewelers is offering a special lab-grown pink opal collection in 10k rose gold to help raise funds through its partnership with Breast Cancer Alliance (photo courtesy of Kay Jewelers). 

Kay Jewelers: The brand is offering a new, limited-edition lab-created pink opal collection (ring, necklace, and earrings) that will help raise funds for the Breast Cancer Alliance (BCA), the company said in a statement. Each piece sold during October will allow Kay to donate $20 to BCA.

Top: Lagos is offering a special pink heart necklace ($400) to help raise money for breast cancer research in October, which is known as the national month to honor those with breast cancer and help support the research for a cure (photo courtesy of Lagos). 

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Karen Dybis

By: Karen Dybis

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