Jewelers Think Pink in Support of Breast Cancer Awareness Month

By Karen Dybis | October 07, 2025

October is Breast Cancer Awareness Month, and jewelry brands are introducing, adding, or highlighting jewelry pieces—many made with gemstones or other materials in pink, the color of breast cancer awareness—to raise funds for research, education, and patient resources.

British jeweler Robinson Pelham debuted pink sapphires for its Tsar Star earrings this year and will give 10% of proceeds from their sale to the Breast Cancer Research Foundation (BCRF) and the Pink Fund. “For us, it’s more than jewelry. It’s about celebrating strength, raising awareness, and supporting their invaluable work,” says the brand’s creative director Vanessa Chilton.

The Tsar Star Studs and Drops earrings have become an icon for Robinson Pelham and gained international attention when Catherine, the Princess of Wales, wore them at the Top Gun: Maverick U.K. premiere in 2022.

Robinson Pelham BCA — *Tsar Star Blaze Studs and Drops earrings in 14k yellow gold with 1.63 cts. t.w. pink sapphires, $9,256; Robinson Pelham*

At Nashville-based Yearly Company, Breast Cancer Awareness Month has extra special meaning: Brand founder Ann Brennan Williams was diagnosed with triple-positive breast cancer last year, completing her final chemo treatment in August 2024 and becoming what she calls an “accidental advocate.”

As a cancer survivor, Williams now wants to contribute to education and financial support for other women who receive this diagnosis. She collaborated on a limited-edition jewelry collection with Los Angeles-based designer Lizzie Mandler, and they’re donating a percentage of sales to the Pink Fund, which supports breast cancer patients in active treatment.

“People ask, ‘What changes for you when you go through breast cancer?’ For me, everything became very clear—my priorities. My desire to leave a legacy,” Williams says. “Hair, clothing, jewelry become important because they’re the things you can wear that make you feel like yourself and feel like you can get up every morning.”

Anais BCRF — Pharaoun recently introduced its Anaïs for Breast Cancer Collection, a line created with both purpose and personal meaning. All proceeds from this collection go directly to the Breast Cancer Research Foundation (photo courtesy of Pharaoun)

In another initiative for Breast Cancer Awareness Month, Yearly Company just did an Instagram giveaway of its Hammered Heavy Weight Bangle, representing toughness and strength, to three winners.

The brand Jane Win has debuted a heart-shaped coin pendant—inscribed with the words love, courage, and strength—for Breast Cancer Awareness Month and will donate 15% of proceeds from every sale of the limited-edition piece to the Dana-Farber Cancer Institute and its fundraising affiliate, the Jimmy Fund.

“Jane Win was founded on the belief that jewelry should hold deep meaning—it connects us to the people and moments that shape our lives,” says company founder Jane Winchester Paradis. “Partnering with Dana-Farber Cancer Institute allows us to give women a piece that honors their strength, something they can hold close through the fight and treasure afterward as a reminder of all they have overcome.”

Haverhill BCA — *Pink Awareness “Love” bracelet in 14k gold with a petite pink sapphire, $610; Haverhill*

Haverhill, meanwhile, is donating 10% from the new collection it calls Strength in Words to Bright Pink, an organization that supports breast cancer education and prevention. The collection features 14k gold necklaces and bracelets with a single pink sapphire and a nameplate bearing the word love, hope, or warrior.

Vancouver-based Olive & Piper introduced Roselle stud earrings, a limited edition in honor of Breast Cancer Awareness Month, and will give 100% of the retail price of every pair sold to the Canadian Cancer Society (up to a total of $4,800).

In honor of Breast Cancer Awareness Month, Marco Bicego debuted an online-exclusive five-piece capsule within its Lunaria collection featuring pink-colored opals. The Italian brand also will donate $10,000 to the organization Susan G. Komen.

Other brands with fundraising initiatives this month include Lagos, which will donate 25% from sales of its BCRF Pink Caviar bracelet sales to Breast Cancer Research Foundation, and Tiny Tags, which has earmarked 20% of the proceeds from its Breast Cancer Story Chain bracelet for the American Cancer Society.

Top: Love Courage Strength heart (bottom, $328) and other pendants by Jane Win