Jewelry designer Jennifer Fisher is putting her revenue where her mouth is in support of stricter gun control laws in the United States.
The designer announced on Instagram Friday that she’s launched a small capsule collection to raise awareness for gun control—and financially support Everytown for Gun Safety, an organization that strives to end gun violence in the U.S.
One hundred percent of proceeds from the collection—which comprises two pendants, a key chain, and a necklace that feature an octagonal plaque (a wordless Stop sign)—will be donated to the organization.
14k gold pendants and a sterling silver keychain from the Jennifer Fisher Stop collection that benefits Everytown for Gun Safety
Debra Messing giving the charitable collection a shout-out on her own Instagram feed (via: @therealdebramessing)
Prices for the collection are $250 for the sterling silver key chain, $400 for the mini Stop pendant, $450 for the small Stop charm, and $800 for the medium Stop charm. They’re on par with the brand’s typical prices, but that hasn’t stopped a few Instagram users—mainly women who admittedly would like to own a piece—from criticizing their relative inaccessibility (a petty gripe considering all the good the collection has the potential to do). Shoppers can customize the delicate charms for free on the website.
Fisher says she was compelled to create the collection after the tragic school shooting in Parkland, Fla., in February.
“It was a real conversation that happened at home with my children,” she says. “My children were watching the news and we were having to discuss what happened in Parkland. As a parent, it is very scary and something that hits very close to home for me.”
Ultimately, she adds, “I felt the need to do something.”
Top photo: The photo Jennifer Fisher used to announce the Stop collection on Instagram (via: @jenniferfisherjewelry)