JCPenney Partners with Conde Nast

JCPenney announced October 6 a collaboration with Conde Nast
that will grant exclusive licensing of the Modern Bride brand name to JCPenney
in all categories, including jewelry.

The retailer plans a new merchandise presentation in stores
and on  The concept will
launch in the fine jewelry department in February 2011 target 25-34 year-olds.

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