JCPenney Introduces ‘One Kiss by Cindy Crawford’

J. C. Penney Company, Inc. announced Thursday the launch of One Kiss by Cindy Crawford, a new fine jewelry brand by model Cindy Crawford. The line will launch exclusively in JCPenney stores and online at in April 2010.

The collection will feature delicate sterling silver, gold over sterling silver, gemstone and diamond pieces and will fall into JCPenney’s "good" and "better" pricing tier in fine jewelry, retailing from $79 to $299. The design is inspired by a henna symbol that translates to "kiss."