MVI Marketing Ltd., Paso Robles, Calif., announced its Aug. 1 premiere of JCOC.tvwww.jcoc.tv, an internet television channel and interactive social networking community for fans, connoisseurs, and those who want to learn about gems, jewelry, and watches. JCOC is an acronym for Jewelry Consumer Opinion Council.

MVI calls JCOC.tv a cross between YouTube, the social networking site and TheKnot.com, the nation’s largest wedding information site. The Internet TV channel’s goal is to entertain, educate, and research, while creating a community for consumers who are even the least bit interested in jewelry, gems, or watches.

At JCOC.tv consumers will be able to watch videos about gems, jewelry, and watches of industry experts around the world with the ability to ask questions. Consumers will also be able to post video and still photography of their own to tell about their jewelry purchases, shopping trips, romantic stories, or fun experiences.

Consumer-uploaded programming segments such as JewelReaction Moment–a reality-based video of the actual moment a jewelry or watch gift is given–will be recorded to expose often heart warming, disastrous, or hysterical results. Consumers who post “user-generated” videos and still photography at JCOC.tv will earn points towards free jewelry incentives throughout the year.

JCK