JCOC Publishes 2006 Year in Review

The Jewelry Consumer Opinion Council, a division of MVI Marketing Ltd, Paso Robles, Calif., has published its annual “JCOC Year-in-Review”—an analysis of consumer research from 2006 JCOC omnibus studies.

“This is the most far-reaching group of topics we have assembled to date,” said Elizabeth Chatelain, president of MVI Marketing Ltd., “Every major topic of interest for the fine jewelry and watch industries has been covered.” 

This report was designed to help retailers and manufacturers in the U.S. and abroad to better understand their business and how the North American consumers will affect it. 

Major topics covered include: Valentine’s, Mother’s and Father’s Days, Graduation, and December Holidays. Where the consumer shops, how much they planned on spending, and how much they actually spent are reviewed and the findings have already been used by retailers and manufacturers who are JCOC annual subscribers and others who have purchased JCOC studies throughout the year.

Hot industry topics such as, Internet sales, men’s market, conflict diamonds and fair trade, were the subject of many studies conducted in 2006 and analyzed in the report.

To purchase the “2006 JCOC Year-in-Review,” visit www.jcoc.info. Or call (805) 239-2994, ext 100.

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