Introduce New Products • Increase Inquiries • Grow Market Share
Jewelers rely on JCK’s Open To Buy for New Products and New Suppliers.
Published in March and August, JCK’s Open To Buy is the issue retailers turn to for new product ideas and information.
It provides a distinctive venue to help you successfully market your product in time for the spring and fall selling seasons.
Open To Buy is an organized new product catalog that makes shopping easier and more productive. Organized by product category, it includes the latest in fine jewelry, watches, workbench products, packaging, displays and jewelry services.
Free product release when you purchase a half page ad or larger in OTB.
Plus– free online exposure for a full six months.
JCK doubles your product exposure by displaying your product release on JCK’s web site for a full six-month period, allowing retailers instant access to your product and company information as they need it, when they are ready to buy.
Open To Buy 2001 Advertising Rates:
| Space Unit | B/W | 2/C | 4/C |
| Full Page | $5,440 | $6,170 | $7,350 |
| Island 1/2 | 4,040 | 4,770 | 5,950 |
| 1/2 Vertical | 3,270 | 4,000 | 5,180 |
| 1/2 Horizontal | 3,270 | 4,000 | 5,180 |
| 1/3 Page | 2,360 | 3,090 | 4,270 |
| 1/4 Page | 2,030 | 2,760 | 3,940 |
Gross advertising rates.
Run an ad in both the Spring and Fall issues and receive 10% off the cost of your insertion.
| According to our research over 75% of JCK subscribers feel Open To Buy is a good source of product information—useful for planning. |
Sponsor a Tab Page Divider
Dominate your product category by sponsoring a Tab Page Divider. There are only eight dividers available and they are sold on a first-come, first-served basis. (Includes FREE ad banner on Open To Buy lead page on JCK’s web site).
Tab Divider (front side) $9,000
Tab Divider (back side) 7,000
Tab Divider (both sides) 15,600
Schedule both issues and take 10% off the cost of your insert.
Tab Product Categories Include: Diamond Jewelry, Karat Gold Jewelry, Colored Stone Jewelry, Pearl Jewelry, Silver Jewelry, Platinum Jewelry, Packaging & Display, Bench/Jewelry Services
Purchase Additional Product Releases
New in 2001—JCK offers all Open To Buy advertisers the opportunity to purchase additional product releases in Open To Buy. It’s the perfect way to test new products, promote multiple lines, or simply generate additional inquiries.
1 listing $750 additional
2 listings $1,300 additional
3 listings $1,650 additional
4 listings $2,000 additional
Attention JCK SalesPower Club Members
Maximize your advertising investment and exposure with JCK’s special ad packages—for SalesPower Club members only.
• Schedule additional ads
• Increase the size of your ad
• Order additional product releases
Purchase Additional Advertising space in Open To Buy
JCK SalesPower Club members may purchase additional space in the March and August issues of Open to Buy at the following rates. (These rates represent substantial savings available only to SalesPower Club Members.)
6x SalesPower Club Member Rates
prices reflect a 60% discount off OTB rates
| Space Unit | B/W | 2/C | 4/C |
| Full Page | $2,200 | $2,500 | $2,940 |
| Island 1/2 | 1,600 | 1,900 | 2,380 |
| 1/2 Vertical | 1,300 | 1,600 | 2,070 |
| 1/2 Horizontal | 1,300 | 1,600 | 2,070 |
| 1/3 Page | 940 | 1,250 | 1,710 |
| 1/4 Page | 800 | 1,100 | 1,580 |
Additional Product Releases available at $450 each
12x SalesPower Club Member Rates
prices reflect a 70% discount off OTB rates
| Space Unit | B/W | 2/C | 4/C |
| Full Page | $1,630 | $1,850 | $2,200 |
| Island 1/2 | 1,210 | 1,430 | 1,790 |
| 1/2 Vertical | 980 | 1,200 | 1,550 |
| 1/2 Horizontal | 980 | 1,200 | 1,550 |
| 1/3 Page | 700 | 930 | 1,280 |
| 1/4 Page | 600 | 830 | 1,180 |
Additional Product Releases available at $375 each
Or … Increase the size of your ad & exposure with our Ad Upgrade Program
JCK offers SalesPower Club Members the opportunity to enlarge your ad to a full page at the following rates:
*6x SalesPower Club Member Rates
1/4 to Full Page Ad $1,200 Additional
1/3 to Full Page Ad $1,000 Additional
1/2 to Full Page ad $800 Additional
*12x SalesPower Club Member Rates
1/4 to Full Page Ad $1,000 Additional
1/3 to Full Page Ad $800 Additional
1/2 to Full Page ad $600 Additional
*All rates are gross and based on same color upgrade. For example 1/4 page black-and-white to 1-page black-and-white upgrade. Ads must be supplied to qualify for above rates. JCK will not be responsible for creating advertisements. Any composition, mechanical or enlargements done by JCK will be billed back to advertiser (no exceptions).
Issue & Closing Dates
| ISSUE | PUB. DATE | ORDERS | PROD. INFO | AD FILM |
| Spring OTB | March 2001 | 1/5/01 | 12/11/00 | 1/10/01 |
| Fall OTB | August 2001 | 6/1/01 | 5/15/01 | 6/10/01 |
Advertising requiring composition and/or conversion is due 5 days prior to order closing date. Cancellations are not accepted after closing date.
Mailing Instructions
Send ad insertion order, materials to:
JCK’s Open To Buy
Ad Production Dept.
Valley Forge Park Place
1018 West 9th Avenue, 3rd floor
King of Prussia, PA 19406
(610) 205-1117 • Fax (610) 205-1139
FREE COPIES OF OPEN-TO-BUY WHEN YOU SUBSCRIBE TO JCK MAGAZINE
Published in March and August, JCK’s Open to Buy is mailed to regular subscribers of JCK magazine. Include yourself on the mailing list to receive the issue retailers’ turn to for new product ideas and information along with 12 issues a year of JCK PLUS….
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Annual JCK Jewelers’ Directory of Suppliers & Manufacturers
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Online access to Directory listings
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Timely articles you need to manage your jewelry business more efficiently
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Trade show information and updates
Trade rate for United States is $39.95; Canada is $59.95; and all other countries $139.00 for airmail delivery. (NonTrade rate is $90 for US.) Single copies available.
SUBSCRIBE TO JCK MAGAZINE:
To start delivery of JCK, visit http://www.pub-serv.com/sf/cp or call 1.800.305.7759.
CHANGE of ADDRESS:
Visit our site www.pub-serv.com/custserv/sf/cp or you can fax your old and new address information to 856.786.8203.
GENERAL INQUIRES CONCERNING YOUR ACCOUNT:
Please visit www.pub-serv.com/custserv/sf/cp.
New customers without an ID code should email us at JCK@pub-serv.com with your inquiry.
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