JCK’s Jewelers’ Directory 2002
Print & Electronic

The JCK Jewelers’ Directory – the most used and comprehensive Directory in the industry—is now available in both print and electronic format making it even easier for buyers and prospects to find you and buy from you. Whether they open the print Directory or connect to JCK’s web site for access to the electronic Directory, your prospects have combined access to the most complete and easily accessible store of supplier information in the industry.

Although you offer tremendous sales and marketing efforts throughout the year, 80% of the time buyers initiate the contact as the need arises. In addition to the awareness your advertising efforts provide, it’s essential to be in the right place at the right time—ALL THE TIME! JCK’s powerful combination of print and electronic advertising programs will help position your company for the ultimate exposure and visibility among buyers 24 hours a day, 365 days a year! Both the print and electronic directory are uniquely powerful advertising vehicles. Advertise in both for maximum impact and benefits.

2002 JCK Jewelers’ Directory Rates
Black & White

Space Unit	1X	2X	4X	6X	8X	12X
1 Page	$3,750	$3,710	$3,645	$3,585	$3,510	$3,460
2/3 page	3,155	3,125	3,065	3,015	2,950	2,895
1/2 island	2,735	2,700	2,640	2,590	2,570	2,515
1/2 vertical	2,235	2,185	2,150	2,130	2,095	2,035
1/2 horizontal	2,150	2,130	2,080	2,050	2,005	1,950
1/3 page	1,810	1,775	1,715	1,670	1,580	1,530
1/4 page	1,470	1,420	1,380	1,340	1,295	1,245
1/6 page	1,155	1,125	1,095	1,070	1,030	980
1/8 page	940	920	885	870	845	790
1/12 page	655	650	625	610	595	540

Yellow Section Only: $275

*Two Color (Black plus one process color)

Space Unit	1X	2X	4X	6X	8X	12X
1 Page	$4,520	$4,480	$4,415	$4,355	$4,285	$4,230
2/3 page	3,925	3,895	3,830	3,790	3,720	3,670
1/2 island	3,505	3,475	3,410	3,365	3,340	3,285
1/2 vertical	3,005	2,955	2,925	2,900	2,865	2,805
1/2 horizontal	2,925	2,900	2,845	2,820	2,775	2,720
1/3 page	2,580	2,545	2,480	2,440	2,350	2,305
1/4 page	2,235	2,195	2,150	2,110	2,065	2,015
1/6 page	1,925	1,895	1,870	1,840	1,800	1,745

*Rates quoted are for standard CMYK colors.
For process colors (Pantone/PMS), add $245.

Four Color

Space Unit	1X	2X	4X	6X	8X	12X
1 Page	$5,715	$5,780	$5,710	$5,655	$5,580	$5,530
2/3 page	5,220	5,190	5,130	5,085	5,010	4,965
1/2 island	4,810	4,765	4,715	4,655	4,635	4,585
1/2 vertical	4,305	4,255	4,225	4,200	4,155	4,110
1/2 horizontal	4,226	4,200	4,145	4,125	4,270	4,225
1/3 page	3,885	3,280	3,225	3,175	3,090	3,040
1/4 page	3,525	2,930	2,885	2,845	2,800	2,750
1/6 page	3,225	2,630	2,605	2,575	2,540	2,480

Closing Dates: Orders: 10/1/01 Film: 10/10/01

Consult production manager for rates when metallic or other special inks are required.
Cover rates and other preferred positions available on request, subject to prior sale.

Bleed: no charge for 4-color insertions. 10% of b/w rate additional for each insertion using up to three colors. Frequency rates
based on total number of insertions in the Directory. Yellow section advertisements count toward the earned insertion rate.
Yellow section only: 3 3/8″ wide by 1 or more inches deep in even inches. Multiple insertions (one or more units) may be placed in the Yellow Section.

Mailing Instructions
Send ad insertion order, materials to:
JCK’s Jewelers Directory 2002
Ad Production Dept.
Valley Forge Park Place
1018 West 9th Avenue, 3rd floor
King of Prussia, PA 19406
(610) 205-1117 • Fax (610) 205-1139

Special Advertising Packages
JCK offers special programs designed to maximize your advertising impact and exposure in the 2002 Jewelers’ Directory. Make certain you take advantage of  these high impact advertising packages.

Dominate your Product Category with a Tab Page Divider.

There are only six dividers available and they are sold on a first-come, first-served basis.

Gross Rate:
Tab Divider (1 side) $9,000
Tab Divider (both sides) 15,600

Product categories include:
• Jewelry
• Diamonds and Gemstones
• Watches and Clocks
• Gifts and Tableware
• Supplies and Equipment
• Services

Enhanced Logo Package

With more than 8,500 listings covering over 5,000 product categories, you need to stand out from the crowd. Make certain your logo is visible where and when it counts … when prospects are ready and looking to buy. Position your black-and-white logo in the Yellow Pages of the Print Directory and your color logo in the Electronic Directory—with JCK’s Enhanced Logo Package.

Enhanced Logo Package price: $580 gross

Print & Online Advertising Impact Package

This package was developed to help your company get the maximum exposure for the minimum investment. Companies must participate with a full-page ad in the print Directory to qualify for this special print and electronic package. For an additional $4,650 gross, you’ll receive year ’round exposure in the best of both worlds—print and electronic. Your package includes:

• Ad banner positioned on product category of your choice in the Electronic Directory.
• Advertising button positioned next to your company’s listing in the Electronic Directory.
• Hyperlink in the Electronic Directory to your company’s own web site.
• Color 100 x 100-pixel logo positioned above your listing in the Electronic Directory.
• Black-and-white logo positioned above your Yellow Page section of the Print Directory.
(Limit 3 banners per product category. Sponsorships will be sold on first-come, first-served basis.)

Position your company for the future. Make certain buyers have access to your products and services 24 hours a day, 365 days a year—order your Advertising Impact package today!

Banner/Button/Logos—Electronic Advertising Specs

To schedule your ad button or banner, please email the following material and information to mmiriam@cahners.com:

• Electronic jpeg file only
• Indicate type of ad and page
• Supply your web site address
• Company name and contact
• Start and end date
Banner Image size: 468 X 60 pixels
Button Image size: 120 X 90 pixels
Logo Image size: 100 X 100 pixels
PC format, jpeg file

FREE COPY  OF JCK’s JEWELERS’ DIRECTORY
WHEN YOU SUBSCRIBE TO JCK MAGAZINE

Published annually in December, JCK’s Directory is mailed to regular subscribers of JCK magazine. Include yourself on the mailing list to receive this valuable resource along with 12 issues a year of JCK PLUS….

• Issues of Open-to Buy product reports

• Online access to Directory listings

• Timely articles you need to manage your jewelry business more efficiently

• Trade show information and updates

Trade rate for United States is $39.95; Canada is $59.95; and all other countries $139.00 for airmail delivery.
(NonTrade rate is $90 for US.) Single copies available.

SUBSCRIBE TO JCK MAGAZINE:
To start delivery of JCK, visit http://www.pub-serv.com/sf/cp , or call 1.800.305.7759.

CHANGE of ADDRESS:
Visit our site www.pub-serv.com/custserv/sf/cp, or you can fax your old and new address information to 856.786.8203.

GENERAL INQUIRES CONCERNING YOUR ACCOUNT:
Please visit www.pub-serv.com/custserv/sf/cp.
New customers without an ID code should email us at JCK@pub-serv.com with your inquiry.

Sorry, email attachments cannot be accepted.

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine