Condé Nast sister company to redesign magazine and website
Starting Jan. 1, Advance Publications’ Headline Studio will assume responsibility for all editorial, design, digital strategy, and marketing for JCK magazine and JCKonline.
Headline Studio is a division of Advance Local, a sister company of Condé Nast, publisher of Vogue, Vanity Fair, Bon Appétit, and Golf Digest. JCK is owned by the Reed Jewelry Group, which also owns the JCK Las Vegas show.
The new company plans a complete redesign of the flagship magazine, under award-winning creative director Peter Yates, as well as a rebuild of JCKonline.
“I’m honored and excited to be leading the creative reimagination of JCK,” Yates said in a statement. “Our plan is to pay tribute to this iconic and stylish luxury brand with a fresh, modern design that will strengthen JCK’s position as a category leader.”
The website rebuild aims to deliver a better user experience through a cleaner design and more intuitive navigation.
Mark Smelzer will remain as publisher of JCK magazine and JCKonline, and Victoria Gomelsky as editor-in-chief.
“Over its 147-year history, JCK has evolved from a trade publication to the leading resource for the jewelry community, covering the news and consumer-led style trends that shape our business, and connecting designers and retailers through our best-in-class print, digital, and event touchpoints,” said Gomelsky in a statement. “As the leading voice for the jewelry community, it is our mission to continuously improve the content and products we create for our readers. This exciting new partnership with Headline Studio reinforces our commitment to delivering on that promise.”
Smelzer called the investment “a bold statement about our faith in our brand, and the industry as a whole.”
“We are especially excited to bring our advertisers the best practices and resources of Headline Studio and its parent division, Advance Local,” he said in a statement. “Headline’s digital expertise will open up a world of new opportunities for JCK and our clients. We’ll now be able to deliver digital marketing solutions for connecting our advertisers with industry audiences as well as consumers.”
JCK has been published by Manifest since 2010.
The full press release can be seen here.