JCK Las Vegas will debut a series of new programs and initiatives designed to assist manufacturers and suppliers with their exhibiting costs while coordinating a variety of programs designed to help retailers purchase product for their stores, JCK Events said in a statement.
“The entire JCK Las Vegas team has been hard at work gathering insight and information from industry stakeholder’s on topics such as buying challenges; inventory; consumer demand for jewelry and other issues affecting their businesses in this economic downturn,” said Yancy Weinrich, Industry vice president, JCK Events. “In addition, we are reviewing our own business processes, sharpening our pencils and putting pressure on our suppliers to reduce overall expenses, so that we can pass those savings along to our customers. As a result, we have put together a series of initiatives designed to deliver premium customer value. It is our ongoing intention to deliver an outstanding event, just as we always have.”
JCK Las Vegas new programs and initiatives are:
Increased Qualified VIP Buyer Participation and Buying Activity
Show Las Vegas has invested incremental spending and resources to host over 1,500 qualified VIP Buyers at this year’s event. And, it’s not just good enough to have them on the show floor; the JCK Show has created a loyalty program which issues merchandise credits of up to $1,000 per store for loyal retailers who come to the event year-on-year. To further increase buying activity, JCK has instituted a robust JCK Exhibitor Show Special listing to drive buying activity on the show floor. To date, more than 200 exhibiting companies will be offering show specials. JCK will also debut its JCKShowDirect.com online offering where manufacturers can upload up to 500 images of their product lines. As a planning tool, JCKshowdirect.com enables buyers to preview products ahead of time, plan their time at the show visiting those manufacturers and can then make their purchases either at the show or online. JCKshowdirect.com harnesses the JCK buying dynamic 365 days a year while the four-day, in-person event provides the highly desirable face-to-face sales opportunities . . . two great ways for retailers to purchase product. In addition, JCK Show has added significant outreach and resources to ensure that qualified VIP Retailers are prepared and ready to come to the show via email and fax updates, personal calls, and ongoing communication. This program will continue all the way to the Show.
New product Suppliers … New and returning Designers
With more than 2,500 major exhibitors showcasing new products in the Plumb Club, Prestige Promenade, Platinum Pavilion, Hall of Time, Diamond Plaza, Grande Plaza and product from some 22 international countries JCK Las Vegas offers a global view of the jewelry marketplace without ever having to take out a passport. The Design Center, with over 100 exhibitors, 30 of whom are new and returning up-and-comers, provides retailers with a comprehensive source for must-have originals.
More Educational Programming Geared Toward ‘Weathering the Storm’
The JCK Educational program will focus on the business topics that will help retailers adapt and adjust their business in tough economic times such as steps to recession-proof their business; investment strategies and the power of branding and personal sales. The program will also present strategies on selling to Generation X,Y, and understanding consumer behavior and cause marketing, a non-traditional link to sales. The program has been created to offer product-service connections for retailers while giving insight into today’s complex consumer buying habits.
Guaranteed Lower Hotel Rate Costs
Hotel rates in Las Vegas are dropping and have been significantly reduced by as much as 16 percent, especially at such amenity-rich and convenient properties as Venetian and Palazzo Resort and Casino. The JCK Show travel desk also offers additional discounts and a guarantee for the lowest pricing at time of booking.
“This year in particular, we are looking to make the decision to come to JCK an easy one,” Weinrich said. “We know that making the commitment to come can be a complex decision and our goal is to eliminate as many concerns as possible. Now more than ever, we want to encourage the industry to utilize its collective wisdom to ensure future success. The JCK Show in Las Vegas intends on providing the best platform for the global jewelry industry to do so.”