Reed Jewelry Group, which in March announced that it was postponing the June 2020 editions of JCK Las Vegas and Luxury, has decided it will not hold the two shows this year.
The next JCK Las Vegas and Luxury shows will take place in June 2021 at their standard home, the Sands Expo Convention Center and the Venetian hotel (pictured).
To fill the gap, Reed Jewelry Group plans a virtual event this summer. In addition, JCK will join forces with its sister show, the Jewelers International Show, which will take place Oct. 13–16 at the Miami Beach Convention Center in Florida. All JCK exhibitors will be invited to participate in that event, which is the second largest jewelry show in the United States.
The shows are among many events not taking place this year because of the spread of COVID-19.
Reed Jewelry Group, which also owns JCK and JCKonline, has issued the following statement:
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After careful consideration, and with sensitivity to the concerns and feedback from the jewelry community, JCK made the difficult decision that the next edition of JCK and Luxury will now take place in June 2021.
For 2020, JCK will shift to facilitating business connections through a virtual event this summer and by offering JCK customers the opportunity to participate in JCK’s sister show, JIS October taking place in Miami October 13–16, for those who will benefit from an in-person buying event this fall.
“This decision was made in response to the unprecedented challenges faced by JCK’s jewelry community,” said Sarin Bachmann, group vice president, JCK and Luxury. “We know this decision impacts the entire industry, and it was not made lightly. The show has always been more than just a show floor, it’s a platform that brings our entire industry together and reflects its exceptional strength, creativity, and diversity.
“We are passionate about serving the greater good of this industry, and for 2020, that means providing options for our audience—from connecting through JCK virtually this summer, connecting in person at JIS in Miami in October, or joining us for JCK and Luxury’s return in June 2021 at our home in the Sands Expo and the Venetian. These are unprecedented times, but one thing we can guarantee: JCK and Luxury are in this with you, and we are here to support you. We will continue to listen to our customers and to facilitate the personal and business connections that our industry is built on, so we can all evolve and emerge stronger and better connected than ever.”
For in-person connections, all exhibitors at JCK will have the opportunity to have a presence on the show floor at JIS October 13–16 in Miami, which is also under the Reed Jewelry Group umbrella and the second largest jewelry show in the United States. JIS and JCK will combine forces to ensure that the entire industry is invited to participate, as we look forward to bringing the industry back together, when it is safe to do so.
JCK is devoting resources to further develop additional channels beyond the show floor to unite the jewelry industry and support attendees, exhibitors, associations, and partners. Reed Jewelry Group will host JCK Virtual 2020 this summer, a celebration of the industry with opportunities to network, merchandise, learn, and unite virtually. In the meantime, JCK is creating other virtual tools to assist jewelry professionals. One such effort is a recently launched comprehensive calendar of the jewelry industry’s upcoming virtual education and webinars that address challenges related to the coronavirus. JCK’s COVID-19 Virtual Event Calendar here can be seen here.
Yancy Weinrich, chief operating officer of Reed Exhibitions, said in a statement: “While we cannot predict the future, we can be prepared for the time when we can come together in support of our fabulous industry. You’ll see more resources from the JCK and Luxury teams that leverage our partners and the global reach of Reed Exhibitions worldwide to offer innovative solutions and a respite from the challenges presented by a global pause in business. Through the ability for JCK’s exhibitors to have a presence at JIS Miami, we will ensure our community has multiple opportunities to come together. In 2021, Reed Exhibitions looks forward to welcoming the jewelry and watch industries back to the Sands Expo and the Venetian, who have been exceptionally strategic and flexible partners throughout our process of finding the right solutions for the industry during this challenging time.”
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