The Israel Diamond Institute has embraced social networking – including launching its own YouTube channel.
The Institute also now has a presence on social media sites facebook, twitter, and linked in, as well as a blog. They can all be accessed via the Israel Diamond Institute’s flagship portal.
The social media presence will enable retailers to virtually “meet” new suppliers.
“They will operate as full-fledged 24-7 business cards,” said IDI spokeswoman Alissa Goren, at a press conference at JCK Las Vegas announcing the initiative, which is “Stage 4” of its “Together Works” campaign.
She also said it would let retailers put a “face” on faraway Israel diamantaires.
“We want to provide a platform for people to get to know a diamantaire without physically being in their room,” she said.
To date, the IDI youtube channel has uploaded 38 unique videos, each featuring a different Israel diamond company.
IDI chairman Eli Avidar noted “this campaign is strictly different from the usual,” and showcases the IDI’s commitment to “out of the box” thinking.