JCK Events 2010 Launches New Ad Campaign



JCK Events 2010 has launched a new marketing and advertising campaign with the tagline, "JCK Las Vegas – Showcasing Our Passion for Jewelry." The campaign has hit the market with measurable results.

Within the past few weeks, JCK Events (JCK Las Vegas and LUXURY by JCK) has welcomed new and returning companies from other Las Vegas shows while building a portfolio of brands in Swiss Watch by JCK. In addition to Carl Bucherer, Harry Winston and Raymond Weil, Swiss Watch welcomes Bedat.

"This year’s Swiss Watch by JCK will offer retailers an exclusive opportunity to preview new designs from today’s foremost brands – all in the same building with the JCK Shows – at Swiss Watch by JCK," said Steven Kaiser, Kaiser Time. "With fabulous new brands and an exclusive shopping environment, retailers who make plans to participate in Swiss Watch’s sophisticated buying process will not be disappointed."

In addition to Swiss Watch, JCK Events has also engaged companies who have committed to JCK Event’s value to their businesses. Royal Asscher Company of America joins Assael, Circa, Furrer-Jacot, Christofle Silver, William Levine Fine Jewels, William Henry Studio.

 

"The continued show of support from the industry validates JCK’s desire and efforts to provide the international jewelry community with an essential meeting place to build and sustain relationships and conduct business. In 2010, JCK will continue its reinvention into a retail-focused event and will bring back the successful VIP program that was a catalyst for $360,000 in sales for exhibitors at the 2009 event," said Dave Bonaparte, Group Vice President, JCK Events. "Our continual focus on supporting our customers’ businesses will go unabated into the 2010 event and we will keep the strong momentum going into 2011 when we move to Mandalay Bay."

JCK 2011 at Mandalay Bay is 92% sold out with all major industry associations and groups pledging their support. These include: The American Gem Trade Association; Hong Kong Jewelry Manufacturers Association; Manufacturing Jewelers and Suppliers of America; LUXURY; Plumb Club; Prestige Promenade; Swiss Watch and Vicenza Oro Italian Pavilion. These were among the very first to sign up for 2011 and support the move to Mandalay Bay.

"The JCK Events’ team continues its outreach to the international jewelry community to elicit feedback," Bonaparte said. "This ongoing effort, continuing up to and through the 2010 event, is what has enabled us to offer programs and services that help retailers improve their businesses. We are excited to provide updates to the industry on an ongoing basis and welcome the chance to meet with customers."