JCK to Implement a Digital-First Strategy for 2020

New York, N.Y. (August 22, 2019) – The publishing industry has undergone an incredible transformation over the past 20 years, and JCK is no exception. A brand that has thrived for 150 years must continue to do so through innovation.

As news and information have found their way into more timely digital outlets, the role of business-to-business (trade) magazines has changed. Over the years we’ve overseen the move of news to our website, while our magazine has taken advantage of print’s format to showcase trends, store features, and industry leaders with stunning photography and longer-form journalism.

In 2020, JCK will expand our digital presence, offering additional opportunities for advertisers through social media, webinars, podcasts, and our popular daily newsletter. Our mission is to make JCK’s digital presence a true trade-publishing leader.

JCK magazine will remain the book of record, publishing four print editions annually to highlight the trends in our industry: spring, preshow (May), at-show (June), and a fall/holiday preview.

“We are excited about this new chapter in our 150-year-long history,” said Mark Smelzer, publisher of JCK magazine and JCKonline. “This publication, along with the jewelry industry as a whole, has endured many changes throughout the decades. I’m energized about our new chapter, as we evolve our brand to better serve the industry,” Smelzer continued. “We remain the industry authority for the United States jewelry industry, and we look forward to keeping our industry among the best-informed in the country.”

 

ABOUT JCK

Covering breaking news and the style trends that shape the jewelry industry, in-depth content on everything from cutting-edge technology and retail practices to industry commentary, and, of course, the latest in design and fashion, JCK connects retailers, manufacturers, designers, and other industry influencers who create and drive the jewelry business forward. JCK keeps the industry informed and on-trend all day, every day, across every platform.

 

Media contact:

Mark Smelzer

Publisher, JCK magazine and JCKonline

o: 917-273-0357

e: msmelzer@reedjewelrygroup.com

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